Dubai Press Club released its new report Arab Media Outlook 2011-2015, themed Arab Media: Exposure and Transition. The report, developed in collaboration with Deloitte, “highlights the changing media landscape, shifts in consumption patterns, and revenue forecasts from the advertising, print copy circulation, online and Pay TV segments up to 2015″
How to measure the return on investment of social media investments is a though question for many marketers. This infographic is a simple representation of some metrics and trends around ROI of Social media. Metrics used by CMOs like Site traffic, conversion, # of fans/members, #of positive customer mentions, # of contributors, revenue, # of mentions, # of page views are the most popular ones, for more review the infographic:
This infographic is based on UK data but it shows people watch TV for two hours and online in Facebook for two and a half hours. So another showcase for the success of Social Media.
In every 60 seconds; 98.000 tweets posted, 695.000 Facebook status updates happen and much more. Check out the interesting statistics about Social Media…
The list of Top 10 web sites in South Africa, Egypt, Nigeria and Kenya shows that Social Media is booming in Africa… We also see local web sites in each country which is also great success for these web sites.
