By 2014 mobile internet users will take over desktop internet users. So marketing on mobile platforms is very critical for success. Especially in Africa mobile devices are much more popular than desktop devices.
As you can imagine electricity is still a big problem in many African countries, because of that Mobile device penetration is higher than PC penetration. As mobile devices consume less electricity, it is possible for an African citizen to use the device for 1 week without charging it. An important advice to Marketers in Africa: “focus on mobile marketing projects for digital marketing”. When you look at the infographic you will see that Algeria, South Africa, Gabon, Tunisia, Mauritus, Botswana and Morrocco is even over the world average 60.8 percent.