Case Study: Garanti Bank The Last Person on Earth

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Posted by mearketing on June 23, 2011 at 9:16 am

Turkey’s innovative bank Garanti with their agency Rabarba they have initiated a mixed marketing campaign using different channels. The idea was to increase the number of customer using online banking. In the experiment %21 existing customers said “Yes” to use the online banking. Congratulations to all business and marketing teams.

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