A great social media video which is produced by Socialnomics author Erik Qualman:
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Archive for June, 2011:
Libya and Uganda has the highest male Facebook users with 69% whereas 51% of South African Facebook users are female.
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A great video that is a showcase of BNP Paribas using Microsoft technologies like Windows 7, Windows Phone 7, Kinect for XBOX, Microsoft Surface, Windows 7 Slates.
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Egypt has the second biggest GDP with $188 billion followed by Nigeria $173b and Algeria $140b where South Africa is the leader with $285 billion. Check out the infographic for details:
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As you can imagine electricity is still a big problem in many African countries, because of that Mobile device penetration is higher than PC penetration. As mobile devices consume less electricity, it is possible for an African citizen to use the device for 1 week without charging it. An important advice to Marketers in Africa: “focus on mobile marketing projects for digital marketing”. When you look at the infographic you will see that Algeria, South Africa, Gabon, Tunisia, Mauritus, Botswana and Morrocco is even over the world average 60.8 percent.
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Turkey’s innovative bank Garanti with their agency Rabarba they have initiated a mixed marketing campaign using different channels. The idea was to increase the number of customer using online banking. In the experiment %21 existing customers said “Yes” to use the online banking. Congratulations to all business and marketing teams.
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As Digital marketing is massively growing in Middle East, this infographic is a great representation of potential in the region. It is a result of a survey done for Click event in Dubai.
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