As you can imagine electricity is still a big problem in many African countries, because of that Mobile device penetration is higher than PC penetration. As mobile devices consume less electricity, it is possible for an African citizen to use the device for 1 week without charging it. An important advice to Marketers in Africa: “focus on mobile marketing projects for digital marketing”. When you look at the infographic you will see that Algeria, South Africa, Gabon, Tunisia, Mauritus, Botswana and Morrocco is even over the world average 60.8 percent.
Turkey’s innovative bank Garanti with their agency Rabarba they have initiated a mixed marketing campaign using different channels. The idea was to increase the number of customer using online banking. In the experiment %21 existing customers said “Yes” to use the online banking. Congratulations to all business and marketing teams.
Let’s look at two successful case studies for Airlines industry; first one is the new year surprise from Spanair called Unexpected Luggage, the second one is the Business Class and personal space experiment viral from KLM. Ready to watch: