Keynote presentation by Derrick Fountain at The Mobile Show in Dubai on April 18th:
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Dubai Press Club released its new report Arab Media Outlook 2011-2015, themed Arab Media: Exposure and Transition. The report, developed in collaboration with Deloitte, “highlights the changing media landscape, shifts in consumption patterns, and revenue forecasts from the advertising, print copy circulation, online and Pay TV segments up to 2015″
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In 2015 there will be 850M mobile devices in Africa where around 128M will be smart phones.
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According to African Statistical Yearbook Ethiopia is leading with 12,4% GDP Growth rate followed by Benin 9,2% and 7,4% Rwanda
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How to measure the return on investment of social media investments is a though question for many marketers. This infographic is a simple representation of some metrics and trends around ROI of Social media. Metrics used by CMOs like Site traffic, conversion, # of fans/members, #of positive customer mentions, # of contributors, revenue, # of mentions, # of page views are the most popular ones, for more review the infographic:
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